Facebook Collection Ads Guide: Best practices, Ad specs and examples

Facebook Collection Ads Guide: Best practices, Ad specs and examples

People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally, this is how people discover new things, learn information, and make buying decisions. As a digital marketer, that means you must deliver fast-loading and engaging mobile experiences.

That’s why Facebook collection ads were created — to help you capture the attention of mobile shoppers and make it easier for them to discover, browse, and purchase in a more immersive way.

What are Facebook collection ads?

Facebook collection ads are a mobile-only format, designed to maximize the mobile user experience. Ads are found on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, fullscreen experience to browse or learn more about the ad offer:

This visual, post-click experience is powered by Instant Experience, so prospects don’t necessarily have to leave the Facebook or Instagram app to learn more:

How do Facebook collection ads work with Instant Experience?

Collection ads and Instant Experience work together to:

1. Generate intent

Collection ads drive discovery and attention by pairing media with relevant products for a more engaging mobile experience:

2. Nurture intent

After clicking the ad, users land on an Instant Experience ad that initiates engagement and nurtures interest and intent:

3. Harvest intent

Instant Experiences then send prospects to your website, post-click landing page, or app, which helps convert intent into action:

This process is ideal for retail, travel, dining, and any other ecommerce company with a lot of product visuals to show prospects.

Ad specs

Collection ads on Facebook feature a cover image or video, followed by 4 product images. On Instagram, they only feature 3 product images. On both platforms, the cover image or video is the first media asset from your full-screen experience.

There are also many other specifications and recommendations, including character limits and image size for Facebook collection ads.

Design specifications

Ad copy

  • Headline: 25 characters, appearing above the product images (not supported or visible on Instagram)
  • Body: 90 characters, appearing above the main creative


  • Aspect ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128 kbps


  • Aspect ratio: 1.9:1 (16:9 or 1:1 on Instagram)
  • Size: 1,200 x 628 pixels


  • Aspect ratio: 16:9, 1:1, or 2:3 (automatically crops to 1:1 if each image is a different size)
  • Audio: Stereo AAC audio compression, 128 kbps
  • Music: WAV, MP3, M4A, FLAC, OGG (Note: You must have all legal rights necessary to use a song in your ad)

Supported objectives

  • Traffic
  • Conversions
  • Catalog sales
  • Store visits


  • Instant Storefront
  • Instant Lookbook
  • Instant Customer Acquisition
  • Instant Storytelling

How do the objectives help determine which template to use?

To choose the best template for your ad, you must consider your objectives. Here are some guidelines to help:

Instant Storefront
This template resembles the layout of a lifestyle magazine:

Use the Instant Storefront template if you:

  • Have a catalog of four or more products
  • Want to display your products in a grid so people can browse them in one place
  • Have one main video or image to highlight, followed by other related products
  • Want to drive people to your website or app to make a purchase
  • Want to dynamically organize products from your catalog into relevant groupings like “Suggested for You” and “Most Viewed”

Instant Lookbook
This template is ideal for fashion and other ecommerce brands:

Use the Instant Lookbook template if you:

  • Want people to see your products in action
  • Want to create a digital version of an existing print catalog
  • Want to tell a strong brand story while also encouraging product sales

Instant Customer Acquisition
This template functions as a mini post-click landing page with a clear CTA button:

Use the Instant Customer Acquisition template if you:

  • Want to drive conversions on your mobile post-click landing page
  • Want people to take a specific action on your website
  • Have high-quality images or videos that highlight your offers

Instant Storytelling
This template focuses on video:

Use the Instant Storytelling template if you:

  • Want to give people an engaging way to explore your business
  • Have interesting images or videos that tell a strong brand story
  • Want to encourage people to learn more on your website or app

Note: Currently, Instagram only supports the Instant Storefront template.

Collection ads best practices

1. Choose featured products wisely

In the Product section of setup, you decide how the 4 product images will show on your ad: dynamically or in a specific order. By selecting “Order dynamically,” you enable Facebook to choose 4 products from your catalog and product set, and display them based on popularity or likelihood of purchase:

You need at least 4 products in your set to create a collection ad, but it’s recommended to use a much larger product set (50+), in case products go out of stock.

Choose a specific order” allows you to select 4 specific images from your product set, by entering the names, product IDs, color variation, etc. of the products you want to add:

Selected product images aren’t ranked by likelihood of purchase in this case, but rather, the order you select them. Facebook recommends choosing a variety of products to appeal to more viewers.

2. Select the best cover visual

Cover videos typically generate up to 20% better interaction rates on collection ads than cover images. If your company doesn’t have any video assets, you can turn multiple images into an auto-playing slideshow of images, which performs just as well.

It’s also a good idea to use images and videos with people using the product, as these have been found to result in 3-5% higher click-through rates over time.

3. Focus on retargeting

Although collection ads have great conversion rates, not everyone will click through to your site. However, you can specifically retarget these individuals by creating custom audiences, and reminding them why they wanted to solve a problem with your product or service in the first place.

4. Drive traffic with external links

After clicking the ad and opening the full-screen Instant Experience, users can go to other pages (a product page, sales page, post-click landing page, etc.) by adding a CTA and external link to your campaign.

Smile Direct Club has their campaign set up perfectly, with the collection ad first:

Then the Instant Experience with a CTA button:

And finally a lead capture page that offers a free smile assessment:

Keep in mind, when you add a link to your ad, be sure to include a URL parameter so you can identify where your ad traffic is coming from.

5. Continually test your ads

Always A/B test ad elements, including:

  • Headlines
  • Offers
  • Ad copy
  • Cover visuals
  • Product images

While best practices are helpful, they don’t guarantee desired results. Be sure to continually test and optimize your ads and their various elements for the highest possible ROI.

Case studies

Collection ads can benefit many industries because as long as a company has product visuals to show, this ad format works. These three brands are prime Facebook collection ads examples:

1. Dollar Shave Club

To reach new audiences and drive member signups, Dollar Shave Club re-purposed some of their existing ad creative targeting US men aged 18-65:

Once clicked, they entered an interactive and engaging full-screen Instant Experience.

Using the same creative, Dollar Shave Club tested and compared the collection ad campaign against its traditional link ads. From May 15–30, 2017 the test resulted in:

  • 1.5X increase in new subscriptions
  • 30% decrease in cost per subscription
  • 1.6 million people reached

2. GameStop

Hoping to increase online and in-store product sales during the busy holiday shopping season, GameStop wanted to grab shoppers’ attention and promote multiple game products. They ran a series of six engaging collection ads that focused on the company’s holiday “Game Days Sale.” Each ad included four product images showcasing various games and consoles, with the messaging, “Up to 50% off the biggest games of the year:”

GameStop targeted the ads to a Custom Audience of PowerUp Rewards members in the US and a lookalike audience with characteristics similar to rewards program members. Once clicked, people went to a product page for additional information.

The results of this holiday campaign (December 17–24, 2017) showed:

  • 7.5X increase in incremental ROAS
  • 4% incremental lift in conversions
  • 6% incremental lift in sales

3. Adore Me

After a year-long hiatus from Facebook advertising, Adore Me returned with a revamped strategy to use the collection ad format to showcase its swimwear and increase online sales of its 2017 collection.

The company used a lifestyle cover image of a woman in a colorful bikini, and thumbnails of similar images, highlighting various pieces from the brand’s spring and summer line:

When clicked, the ad sent prospects to the online swimwear category page on the brand’s website. The campaign generated more sales at a lower cost than expected. Between March–April 2017, the campaign achieved:

  • 20% increase in website conversion rate
  • 32% lower CPA than goal
  • 23% of total purchases resulted from the collection ad

Complete your ad set with more options

Facebook Collection Ads complement any digital marketers advertising strategy by offering an engaging ad format that extends into a full-screen, interactive experience.

How to Maximize Facebook Lead Gen Ads for Your Business

How to Maximize Facebook Lead Gen Ads for Your Business

Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, companies across the globe leverage Facebook as a powerful advertising platform. While most ad types are straightforward, lead gen ads prove to be a bit complicated. Keep reading to learn how you can maximize lead gen ads to generate more targeted customers.

As the name suggests, lead gen ads help B2C, B2B, or lead generation companies to drive more quality leads and boost their sales volume. But lead gen ads aren’t only useful for e-commerce websites. They can also be used to extract insightful customer information which you can use to create more laser-targeted ads. If you are not familiar with the ways to use lead gen ads, here are a few ideas that will help:

1. Facebook contests

Facebook users love quirky rewards from a quick poll or contest. You can use the lead gen ads where users will participate from Facebook instead of visiting your website. The trick is to gather customer information by asking them to fill out the personal fields in your questionnaire or survey form to stand a chance to win a prize. You can also customize the questions if you are looking for a new slogan for your company or want the customers to decide the type of content they want to see. The idea is to capture custom information to engage with the audience further and initiate a conversation that ultimately leads to a conversion.

2. Sign up for emails and newsletters

Creating an urge among potential customers can considerably increase the sales of your company. Email updates and newsletters are the perfect ploys to make prospective customers visit your website. Lead gen ads have been highly successful in this regard. You only need the email address of the Facebook user to sign up for your mailing list. As soon as you acquire the email ID, you can send regular emails and news about your company and the types of products and services you offer. This will create the urge that otherwise would have remained dormant because the customer had an interest in the products, but didn’t feel the need to rush on it.

3. Incorporate SEO into your Facebook Ads

What’s great about using Facebook lead gen ads is that it gives you a lot of options, and this means plenty of things to test and play around with. For example, you can set up multiple ads targeting different demographics and pointing to different pages on your website. You can conduct an A/B test to see which ads and pages convert the most customers. Another trick often used by SEO services in Chicago is pointing Facebook ads toward previous high-performers. If you have pages on your site that attained Google first page rankings but fell off, driving fresh, relevant, and targeted traffic can bring them back to life.

Lead gen ads have changed the way businesses reach out to their customers. These ads serve as a tool that can increase your sales volume by targeting your audience in ways that most likely leads to a conversion.

4 Reasons Why You Should Be Using Instagram Advertisements

4 Reasons Why You Should Be Using Instagram Advertisements

With engagement numbers being higher than that of Facebook and Twitter, using Instagram in your advertising plan is essential. Instagram has become a diverse community of online users, and is a great tool to create brand awareness. Because it is directly connected to Facebook, Instagram allows you to utilize the data that is collected by implementing it into the ad format of your liking. With an engagement rate of over 4%, you can expect giant returns when you put effort into constructing your ads. Instagram is also extremely mobile friendly, making it an effective and less time consuming platform to use. And if you’re already familiar with Facebook Advertising, then launching Instagram ads will seem like a breeze. Let’s take a look at why you should apply Instagram Advertising into your marketing approach!

1. Expanding Platform

Because there are people who create new accounts on Instagram literally every day, you can expect to reach a broad spectrum of customers. With over 500 million active daily users, there is an audience to reach out there, for each brand. It is important that you carefully target your specific audience in order to capitalize on each ad you launch. By making sure the ads are seen by people who are interested, you will ultimately see the greatest outcome. Because let’s face it, who wants to see something they won’t ever buy? Not too many of us, that’s for sure!

That’s where the beauty of the Facebook algorithm comes in. Let the data do the work, and use what’s collected to best launch your Instagram Ads. If you want to successfully promote your business, make sure you waste no time and start from the beginning. Instagram is a great place to unlock your full online potential by reaching a giant, yet targeted, group of consumers.

2. Instagram and Facebook 

Facebook bought Instagram back in 2013 and then began offering limited ad services shortly after. But it wasn’t until 2015 that they let all brands and businesses launch advertising of their choice. From then on there has been a spike in business for everyone who applies Instagram Ads to their approach. In order for this to work, you need to link your Facebook and Instagram accounts together. This will allow the more detailed information that Facebook has, to be used to generate a targeted audience. Whether that be based on age or location, Facebook already has what you need to narrow down your funnel.

You can also use Facebook to see what works best. If you’ve got a post that has generated lots of buzz, feel free to try it out on your Instagram page as well. You can use Facebook to increase the traffic on your page by incorporating the two together in your posts as well. Facebook and Instagram were ultimately meant to be used hand and hand, as they have similar characteristics which can be used to benefit one another seamlessly.

3. Increase Your Engagement

Instagram has generated over 6 billion dollars,and that number is expected to more than double this year! This goes to show that ads are generating income and lots of traffic. Instagram is a visually stimulating platform that allows you to target your content directly to your audience. You can do this with so many different formats on Instagram, and even allow customers to purchase directly by clicking on the image in the post. Instagram is constantly adding new features like this to keep your viewers directly engaged. There are over 5 million business profiles on the site today, and if you’re not one yet it’s not too late!

4. Great Formating 

Chances are, if you have a mobile device, you will be able to access the internet to get on Instagram. This is another reason why having an Instagram account is a no brainer. Almost every person has access to the internet, making Instagram one of the best platforms to use when advertising. Not only is it a mobile friendly app, Instagram also offers several formats to choose from when launching an ad. For example, the Carousel format on Instagram, allows you to attach up to ten pictures or videos on a single post. This not only lets you convey your message clearly; it also declutters your page and increases aesthetic. You can also create clickable items within your posts so that customers can buy them directly. Instagram is very user friendly and therefore a highly engaging platform to use when advertising.

All in all, the benefits of using Instagram advertising are worth investing in. Because there are so many active users, you can easily create brand awareness amongst a targeted audience. Reaching a targeted following is crucial when starting both Instagram and Facebook advertising. You’ll find that Facebook makes life a lot easier by already having formats in place to launch your Instagram Ads. Instagram advertising is extremely successful and allows you to directly connect with an audience on a meaningful level.

How to Become a Fashion Influencer

How to Become a Fashion Influencer

Have you ever heard of the term “influencer?” Sure, you had. It is one of the fastest-growing jobs of the new generations. A lot of people out there give themselves that title, but what exactly is an influencer and how to become one? We will give you a couple of pointers so you can set your fashion sails up against the wind in no time!

What is an Influencer

Well, duh! The name says it all! It is a person whose actions and choices influence a bunch of other people. And they do so by building a large group of followers on their social media. There are, of course, some tips and tricks to do that. So, make sure to take a look at how to build a strong network and you will get a good jump start.

Fashion Influencer

Okay, so here’s the thing: We know nothing about fashion. Honestly. And We didn’t know this was a thing to begin with. But boy, oh boy, were we wrong! There are hundreds of people online and on social media that make a living out of taking pictures for their followers and showing off their newest OOTD (that’s Outfit Of The Day if you are in the dark as we were).

If they have a broad base of fans, clothing stores and companies will give them free clothes in exchange for advertisement. Crazy, right?! But it does sound like a dream job. Starting off, many fashion Influencers have to find an affordable brand or online market to purchase from. Constantly changing clothing items and following trends is tricky.

Brands like AmericanDreams.dk have even started marketing their own clothing lines on social media, and employing their own influences to help them. This has become one of the biggest ways to get your brand noticed in the digital age. Influencers are fast becoming a lucrative career option.

Celebrities as Influencers

If you see a girl from your school wearing a dress in a picture, that is not such a WoW thing, and you are most likely to forget it straight away. But if you spot a photo of your favorite singer in the newspaper, wearing that same dress? Now that is an entirely different thing, right?!

We know that all of us are affected by the stars. And we’re not talking about stars in the sky. We are talking about live, in-the-flesh celebrities that we follow and look up to. So it’s no surprise that the list of best – dressed women and best – dressed men will sometimes be our guide.


We may not want to admit it, but influencers and fashionistas have made a big impact on the world in the past decade. So if you think you got what it takes, go for it! Dive in! And if not, join us and we can keep stalking them thru our Instagram feed and stories. Either way, you’ll have a good time doing it, and hey? Who knows, maybe pick up inspiration for your next high school reunion and be the best dressed one.

Steps to Get Instagram Influencer Marketing Right

Steps to Get Instagram Influencer Marketing Right

Influencer marketing can be a great way to get your product to a new audience in the digital age. It can be more budget-friendly than traditional advertising, and it is very effective because people view influencers as friends who can be trusted to suggest the right products.

If all of these benefits sound great to you, you probably want to rush out and find Instagram influencers right now. However, businesses new to influencer marketing can make mistakes that harm them instead of helping. If you want to get things right, you need to take the time to research and plan carefully. Follow these steps to build your influencer marketing strategy.

Step 1: Create Clear Goals

The first thing you need to do is think about what you hope to achieve from your marketing. Is your main goal getting more people to visit your stores or do you just want to raise general brand awareness on social media? Some people want to gain more followers for their business, increase profits, or expand their market to a new area. Think about this carefully so that you can develop the right approach.

Step 2: Find Influencers to Work With

Step 2 is essentially the most important part of this whole guide. No social media campaign can run smoothly if you are trying to use influencers that are a poor fit for your brand. Of course it is helpful to find Instagram influencers with a high follower count and a strong presence in your desired industry, but there are more metrics to consider. Check to see how engaged the influencer’s audience is, and consider the influencer’s type of follower to make sure they can market to your desired audience. Some companies find it better to work with smaller influencers that have a very devoted following in a specific niche while others do best with bigger celebrities that reach a more general audience. You may also want to research the influencer to ensure they do not have any past controversies.

Step 3: Consider How to Reach Your Audience

It is important to remember that “influencer marketing” is actually a broad subject. When you decide to increase your social media presence, think about how you actually plan to do that. Do you want influencers to show themselves using your product in passing or do you want them to do an in depth review? Things like having an influencer run a contest where their followers win your products or getting an influencer to collaborate with you and create branded products can generate a lot of interest.

Step 4: Get the Influencers Onboard

If you followed step 2 correctly, then you should have a substantial list of influencers you would like to work with. However, finding Instagram influencers is only half the battle. You also have to get them to work with you. Many influencers are very selective, so you need to craft a pitch that appeals to them. In general, it is helpful to make a pitch that acknowledges the influencer’s worth to your company and shows how your company aligns with their own personal brand.

Step 5: Stay on Brand

Most influencers want a lot of freedom in how they will promote your product, but this does not mean you should just give them money or perks, walk away, and hope for the best. Instead, you may want to craft a general marketing guide to give to influencers. Let them know about key parts of your product or service they should highlight, and give them lists of topics, words, or other brands you do not want mentioned in the post. You may even want to craft a mood board that captures the general style of post you appreciate. Give the influencer plenty of freedom to discuss your product in a way that works for them, but provide gentle guidelines to ensure all influencer marketing remains on brand for you.

This might sound like a lot of work, but it can actually be very simple when you have a good marketing team. Taking the time to properly plan your marketing strategy can ensure that you build an online social media presence that benefits your business.

How To Create High Performing Videos On Facebook

How To Create High Performing Videos On Facebook

Studies show that over 2 billion people use Facebook every month to connect with family, friends, and also to discover new things that matter to them. However, only 5% of brands have dedicated teams to create video content even if 54% of Facebook users prefer to see videos from brands or businesses that they like.

Dedicate resources for video content
Dedicate resources for video content

Based on these insights, it seems to be the right timing to invest your efforts and budget to create more video content for Facebook. Today, I’m going to share with you ten tips on how to create more engaging Facebook videos, and how to increase the views, engagement, shares of your Facebook videos. Let’s dive in ⇣

Learn how to increase the views, engagement, shares of your Facebook videos
Learn how to increase the views, engagement, shares of your Facebook videos

10 tips to create engaging Facebook videos

  1. Invest more in live videos
  2. Create vertical videos
  3. Limit the length of your video
  4. Grab the viewers’ attention in the first 5 seconds
  5. Caption your content
  6. Create videos with your employees and tag them
  7. Use different types of videos
  8. Embed Facebook videos in your blog articles
  9. Invest in paid advertising
  10. Check your metrics regularly


1. Invest more in live videos

Our recent study on Facebook video revealed that only 11% of brands use live videos on Facebook. This clearly shows that the live videos feature is not yet saturated. Multiple studies have shown that live videos have a huge impact on user engagement. Facebook users spend at least three times as much time watching live videos than watching pre-recorded videos.

Engagement for live streaming compared with pre-recorded videos
Engagement for live streaming compared with pre-recorded videos

If you want to take your brand to another level, then it is time to go live. Live videos will help your audience to know your brand better because they are interacting with you one on one.

Live videos will help your audience to know your brand better because they are interacting with you one on one w/ @socialinsiderio https://www.socialinsider.io/blog/facebook-video-content/

Click To Tweet

Live videos are engaging in nature. It is also easy to convince customers to take action if you communicate with them one on one. Many customers tend to trust brands that have a human touch. Currently, Facebook is the second largest video sharing site in the world. If you take advantage of this feature then you will reach out to more audience. Statistics also show that users watch videos on Facebook for a longer time than YouTube. This may come as a surprise but it is true. Users are spending more time watching live videos on Facebook than any other video site in the world. It is, therefore, the perfect feature to use to boost brand awareness.

2. Create vertical videos

The use of vertical videos on Facebook is on the rise and there is a good reason for that. Videos taken in vertical format perform better compared to those taken in other formats such as square or landscape. There was a time where people who posted vertical videos were seen as amateurs. However, things have long changed. Most people who use their smartphones to watch Facebook videos prefer to watch them in vertical format.

Here is a handy guide by Facebook on best practices for aspect ratios
Here is a handy guide by Facebook on best practices for aspect ratios

Research by Mobile Overview Report in December 2018 revealed that smartphones users use their phones vertically 94% of the time.

Mobile Overview Report revealed that smartphones users use their phones vertically 94% of the time w/ @socialinsiderio https://www.socialinsider.io/blog/facebook-video-content/

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Another study conducted by KPCB Research in 2016 revealed that most people in the US spend 29% of their time using vertically held devices. Since most people are using vertically held devices to watch videos, it is prudent to create vertical videos that they are used to. Viewers can also engage with your videos easily if they are held vertically.


3. Limit the length of your video up to 5 minutes

Recently, Facebook updated its algorithm for videos formats. Unlike the past where marketers had the freedom to post videos of any length, now Facebook demand that you post videos of between 2 and 5 minutes in length. Currently, Facebook considers three factors when determining the distribution of videos:

  • loyalty and intent
  • originality
  • viewing duration.

Videos that follow these new guidelines will perform better in Facebook video ranking. Therefore, if you want your videos to rank better, ensure that they are original, concise and relevant.

4. Grab the viewers’ attention within the first 5 seconds

The first impression is very important in marketing. The first 5 seconds of your video will determine if the viewer will continue watching it or will click back to watch the next video. If you want to capture the viewers’ attention, then you need to create a clear and concise introduction. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is because users have so much at their disposal and hence don’t have time to waste on a video that does not address their specific concerns. Therefore, when creating your videos, ensure that they are interesting to grab the viewers’ attention in the first 5 seconds. Here’s how Hubspot succeed at creating an engaging video content on Facebook:

  • create a catchy thumbnail – use a mix of people with text
  • wrote a short description  – no more than 300 characters
  • video should start immediately


4. Caption your content

Do you know that 85% of Facebook videos are watched without sound? Over 8 billion videos are watched on Facebook each day. However, the vast majority of these videos are watched in silence.

Do you know that 85% of Facebook videos are watched without sound? w/ @socialinsiderio https://www.socialinsider.io/blog/facebook-video-content/

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Captions will make your videos more accessible. They also create viewing flexibility, a factor that is very important to most users. A well-crafted caption with a clear message will create a significant change in your Facebook videos. Facebook has built a video ecosystem, a feature that allows viewers to watch videos in silence. The best way to make people consume your video content is by including captions that narrates what is being shown on the screen.

Facebook's video ecosystem to write captions
Facebook’s video ecosystem to write captions


6. Create videos with your employees and tag them

People like associating themselves with transparent businesses. One of the best ways to demonstrate to your target audience that you are indeed a transparent brand is by creating videos with your employees and tagging them. Tags identify people with their name and links to their Facebook page. It is a great way to show users that your company has nothing to hide. Take a look at @Intercom’s Facebook page. They’re featuring Intercom’s employee to highlight the product features and announce their webinars and podcasts.


7. Use different types of videos

Don’t be predictable with the type of videos that you post. If you become overly predictable, then users will get bored with your videos with time. Instead of posting only one type of videos, use a different mix of videos:

  • user-generated videos
  • informational videos
  • tutorial videos
  • behind the scenes videos
  • user-generated videos.

So, if you go live today, post behind the scene video tomorrow to highlight your day to day operations. This will create excitement to your audience, a factor that will make them watch your videos more. Some viewers will be attracted to live videos while others will be attracted to user-generated videos. So, posting different videos will ensure that none of your audience is left behind. Every viewer will have something to watch. Let’s take a look at Honda’s Facebook page. They mix their product videos with tutorials or behind the scenes videos from events.


8. Embed Facebook videos in blog posts

Whenever you post something on your Facebook page, it is wise to embed relevant videos in your blog posts. Some users don’t like to read the content. If you embed videos to your posts, you will grab the attention of those who don’t like reading. Statistics show that users are more likely to read posts that have videos than those that don’t. So always embed videos to your post to increase user engagement.

9. Invest in paid advertising

A recent study from Databox shows that 68.7% of Facebook ads are videos.

Databox's study
Databox’s study

Currently, Facebook is the top advertising channel online. Facebook ads account for 51% of total money spent on advertising in the US. This clearly shows that the majority of businesses trust Facebook ads. Paid advertising is highly effective and gives results almost immediately. Paid advertising also enables you to reach out to your ideal audience. They are highly customizable, a factor that enables you to reach out to your target audience.

10. Check your metrics regularly

Checking Facebook metrics will help you know how your videos are performing. Here are the most important video metrics you should follow:

  • post engagement
  • video average watch time  
  • 10 seconds views.

If any of these metrics are not performing well, then you should make necessary changes to your videos to boost user engagement. You can access the video posts insights directly from your Facebook page. Alternatively, you can use a tool like Socialinsider to get more data for your profile compared with the ones of your top competitors.

Here's how to access Facebook video insights for the pages you manage
Here’s how to access Facebook video insights for the pages you manage


Final thought

Have you been using Facebook videos to promote your business? Do you have any additional tips on Facebook video strategy you’d like to share with us? Share them with me in the comments!