They say content marketing is king, and we couldn’t agree more—in today’s digital marketing world, search engines are ranking sites more and more heavily on how relevant and engaging their content is to potential customers.
Content marketing is an inbound digital marketing technique that focuses on the customer’s needs: the aim is to empower customers to make their own decisions with content that educates, inspires and entertains, rather than taking a pushy, intrusive, sales-orientated approach.
How We Create Content
Our content marketing consultants specialise in working with brands to create remarkable content and digital assets that get target audiences talking about these brands. Content marketing is not selling, it is purposefully engaging with your potential audience to attract customers, raise brand awareness and influence behaviour.
Today, content is generated at such a huge scale that even great assets can get lost in the noise on the web. That’s why your content needs to be unique, attractive and have true purpose. Content marketing is the backbone of our engagement, SEO and link-building strategies as it plays an important role in search engine scoring, attracting links, buzz and social sharing. A well planned content strategy can have multiple benefits from brand awareness and positioning, to SEO, Social Media engagement and ROI.
1. Strategy and Management
- Audience, Personas & Customer Journeys
- Content Production
- Social Promotions
- In-depth competition content audits
- Content ideation and strategy
- Content Management Systems and frameworks
- Content Analytics
- Content calendars and schedules
- Content outreach
- Content driven Digital PR
2. Content creation
- Editorial Production
- Case studies
- Advertising campaign writing
- Video production and storyboards
- Blog content creation
- Website copy creation
- Influencer marketing (content)
- eBooks and Whitepapers
- SEO optimised copywriting
- Newsletter and Email copy
- Multi-channel content promotion