At 3ripple Solution, we know that your customers email inboxes are inundated with all sorts of emails.
That’s why we understand that emails to your existing or potential customers need to be more than the same old generic, long-winded impersonal emails that are so commonly found in emailer marketing campaigns.
Our Approach To Email Marketing
Email marketing is the highly effective digital marketing activity of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
We design and deliver high-performing email campaigns, that connect you with your audience to promote your brand and increase sales. Cleverly written emails attract attention in busy inboxes and ensure that you stay out of the trash folder and become an email that actually gets read. Well written emails, when marketed in the right way to the right audience, means you can sell products, share news about your business or tell a story that engages and builds affinity between your audience and your brand.
Not only do we work with you to package and send your emails to the right audience, we also help you track how many of them get opened, read and how many generate actual queries and conversions.
Why Choose Us?
We ensure that the emails are personalised and visually packaged so that they’re more than just a wall of text. We design them for multiple devices so that no matter whether it’s a smartphone, a tablet or a desktop, your customers are guaranteed a pleasant experience when they take the time to open and read your emails. With Digital Odyssey you will achieve email marketing campaign goals such as:
- Connecting with new customers and informing them about your business as a first step to building a relationship with them
- Boosting customer engagement with your content and your business, with the aim of making an initial sale.
- Nurturing existing customers by providing something they value and need.
- Re-engaging with customers that are already on your database but that haven’t been particularly active.
- Segmenting your customers to enable you send more relevant and targeted email marketing campaigns.
The end game that we work towards with you is to engage your customers to drive brand exposure, engagement and ultimate lead conversion into actual sales.
- Mailing list and segment definition
- Audience segmentation strategy
- A/B testing to maximize open rate
- Email campaign creation and automation
- Surveys and polls
- Indepth email and web analytics, tracking and performance reporting