Today, i’m sharing a very special success story. This entrepreneur combined her full-time job with a dropshipping business, and she is making amazing profits.
So, here’s an in-depth interview that uncovers the secret of how to make money with eCommerce.
Disclaimer: The success stories published in this blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please introduce yourself!
Hi! I’m Tumini, and I work in a real estate company in Lagos. I’m also a dropshipper– that’s what my story is all about.
Why did you decide to try the dropshipping business model?
Dropshipping has 3 advantages that changes the status quo.
Firstly, you don’t need any warehouse and an employee for fulfilling orders.
Secondly, you are not limited by your cash flow, you don’t have to order and “wait” till some customer buy your goods.
And the last one – you can import lots of products without stocking them in!
Basically, you are selling goods to customers by clicking to “Place order automatically”.
What was your previous experience of making money with eCommerce?
I had a fairly solid previous experiences with eCommerce, i have been running an Instagram shop with mini importation (and yeah, with high logistic expenses).
Anyway, i started with dropshipping 6 months ago and my first shop was bad, the total revenues was not so good and i was in the negative.
How did you learn about Dropshipping Mastermind?
I’ve been looking for a good course that would allow me learn:
Copywriting and internet marketing.
How to build very good converting stores.
The intricacies of the dropshipping model
Dropshipping Mastermind was the best Nigerian course i have taken after a friend referred me on twitter. So, due to its simplicity i was able to learn everything i needed to know from the beginner level to where i am currently.
How much money have you made with eCommerce?
I went from 0 to $1,800+ monthly revenue with a very positive ROI (return on investment).
My current ROI is 5, so, from every invested $1 i got $5 back WITHIN 5 MONTHS.
Also, I want to mention that running and creating performance Ads is really hard. I would recommend to learn by taking a course. You will learn a lot from from this, and then you will be able to use the expert knowledge to create better campaigns and save lots of money.
And oh – don’t forget about customer service. It’s the most important thing.
People spend more time than ever on their phones, and20% of that timeis spent either on Facebook or Instagram. Naturally, this is how people discover new things, learn information, and make buying decisions. As a digital marketer, that means you must deliver fast-loading and engaging mobile experiences.
That’s why Facebook collection ads were created — to help you capture the attention of mobile shoppers and make it easier for them to discover, browse, and purchase in a more immersive way.
This visual, post-click experience is powered byInstant Experience, so prospects don’t necessarily have to leave the Facebook or Instagram app to learn more:
How do Facebook collection ads work with Instant Experience?
Collection ads and Instant Experience work together to:
1. Generate intent
Collection ads drive discovery and attention by pairing media with relevant products for a more engaging mobile experience:
2. Nurture intent
After clicking the ad, users land on an Instant Experience ad that initiates engagement and nurtures interest and intent:
3. Harvest intent
Instant Experiences then send prospects to your website,post-click landing page, or app, which helps convert intent into action:
This process isideal for retail, travel, dining, and any other ecommerce company with a lot of product visuals to show prospects.
Collection ads on Facebook feature a cover image or video, followed by 4 product images. On Instagram, they only feature3 product images. On both platforms, the cover image or video is the first media asset from your full-screen experience.
Headline:25 characters, appearing above the product images (not supported or visible on Instagram)
Body:90 characters, appearing above the main creative
Aspect ratio:16:9 or 1:1
Video:H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Audio:Stereo AAC audio compression, 128 kbps
Aspect ratio:1.9:1 (16:9 or 1:1 on Instagram)
Size:1,200 x 628 pixels
Aspect ratio:16:9, 1:1, or 2:3 (automatically crops to 1:1 if each image is a different size)
Audio:Stereo AAC audio compression, 128 kbps
Music:WAV, MP3, M4A, FLAC, OGG (Note: You must have alllegal rights necessary to use a song in your ad)
Instant Customer Acquisition
How do the objectives help determine which template to use?
To choose the best template for your ad, you must consider your objectives. Here are some guidelines to help:
This template resembles the layout of a lifestyle magazine:
Use the Instant Storefront template if you:
Have a catalog of four or more products
Want to display your products in a grid so people can browse them in one place
Have one main video or image to highlight, followed by other related products
Want to drive people to your website or app to make a purchase
Want to dynamically organize products from your catalog into relevant groupings like “Suggested for You” and “Most Viewed”
This template is ideal for fashion and other ecommerce brands:
Use the Instant Lookbook template if you:
Want people to see your products in action
Want to create a digital version of an existing print catalog
Want to tell a strong brand story while also encouraging product sales
Instant Customer Acquisition
This template functions as a mini post-click landing page with a clear CTA button:
Use the Instant Customer Acquisition template if you:
Want to drive conversions on your mobile post-click landing page
Want people to take a specific action on your website
Have high-quality images or videos that highlight your offers
This template focuses on video:
Use the Instant Storytelling template if you:
Want to give people an engaging way to explore your business
Have interesting images or videos that tell a strong brand story
Want to encourage people to learn more on your website or app
Note: Currently, Instagram only supports the Instant Storefront template.
Collection ads best practices
1. Choose featured products wisely
In the Product section of setup, you decide how the 4 product images will show on your ad:dynamically or in a specific order. By selecting “Order dynamically,” you enable Facebook to choose 4 products from your catalog and product set, and display them based on popularity or likelihood of purchase:
You need at least 4 products in your set to create a collection ad, butit’s recommended to use a much larger product set (50+), in case products go out of stock.
“Choose a specific order” allows you to select 4 specific images from your product set, by entering the names, product IDs, color variation, etc. of the products you want to add:
Selected product images aren’t ranked by likelihood of purchase in this case, but rather, the order you select them. Facebook recommends choosing a variety of products to appeal to more viewers.
2. Select the best cover visual
Cover videos typically generate up to 20% better interaction rates on collection ads than cover images. If your company doesn’t have any video assets, you can turn multiple images into an auto-playing slideshow of images, which performs just as well.
It’s also a good idea to use images and videos with people using the product, as these have been found to result in 3-5% higher click-through rates over time.
3. Focus on retargeting
Although collection ads have great conversion rates, not everyone will click through to your site. However, you can specificallyretarget these individualsby creating custom audiences, and reminding them why they wanted to solve a problem with your product or service in the first place.
4. Drive traffic with external links
After clicking the ad and opening the full-screen Instant Experience, users can go to other pages (a product page,sales page, post-click landing page, etc.) by adding a CTA and external link to your campaign.
Smile Direct Club has their campaign set up perfectly, with the collection ad first:
Hoping to increase online and in-store product sales during the busy holiday shopping season, GameStop wanted to grab shoppers’ attention and promote multiple game products. They ran a series of six engaging collection ads that focused on the company’s holiday “Game Days Sale.” Each ad included four product images showcasing various games and consoles, with the messaging, “Up to 50% off the biggest games of the year:”
GameStop targeted the ads to a Custom Audience of PowerUp Rewards members in the US and a lookalike audience with characteristics similar to rewards program members. Once clicked, people went to a product page for additional information.
The results of this holiday campaign (December 17–24, 2017) showed:
After a year-long hiatus from Facebook advertising, Adore Me returned with a revamped strategy to use the collection ad format to showcase its swimwear and increase online sales of its 2017 collection.
The company used a lifestyle cover image of a woman in a colorful bikini, and thumbnails of similar images, highlighting various pieces from the brand’s spring and summer line:
When clicked, the ad sent prospects to the online swimwear category page on the brand’s website. The campaign generated more sales at a lower cost than expected. Between March–April 2017, the campaign achieved:
20% increase in website conversion rate
32% lower CPA than goal
23% of total purchases resulted from the collection ad
Complete your ad set with more options
Facebook Collection Ads complement any digital marketers advertising strategy by offering an engaging ad format that extends into a full-screen, interactive experience.
Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with theirtarget audience. Now, companies across the globe leverage Facebook as a powerful advertising platform. While most ad types are straightforward, lead gen ads prove to be a bit complicated. Keep reading to learn how you can maximize lead gen ads to generate more targeted customers.
As the name suggests, lead gen ads help B2C, B2B, or lead generation companies to drive more quality leads and boost their sales volume. But lead gen ads aren’t only useful for e-commerce websites. They can also be used to extract insightful customer information which you can use to create more laser-targeted ads. If you are not familiar with the ways to use lead gen ads, here are a few ideas that will help:
1. Facebook contests
Facebook users love quirky rewards from a quick poll or contest. You can use the lead gen ads where users will participate from Facebook instead ofvisiting your website. The trick is to gather customer information by asking them to fill out the personal fields in your questionnaire or survey form to stand a chance to win a prize. You can also customize the questions if you are looking for a new slogan for your company or want the customers to decide the type of content they want to see. The idea is to capture custom information to engage with the audience further and initiate a conversation that ultimately leads to a conversion.
2. Sign up for emails and newsletters
Creating an urge among potential customers can considerably increase the sales of your company. Email updates and newsletters are the perfect ploys to make prospective customers visit your website. Lead gen ads have been highly successful in this regard. You only need the email address of the Facebook user to sign up for your mailing list. As soon as you acquire the email ID, you can send regular emails and news about your company and the types of products and services you offer. This will create the urge that otherwise would have remained dormant because the customer had an interest in the products, but didn’t feel the need to rush on it.
3. Incorporate SEO into your Facebook Ads
What’s great about using Facebook lead gen ads is that it gives you a lot of options, and this means plenty of things to test and play around with. For example, you can set up multiple ads targeting different demographics and pointing to different pages on your website. You can conduct an A/B test to see which ads and pages convert the most customers. Another trick often used bySEO services in Chicagois pointing Facebook ads toward previous high-performers. If you have pages on your site that attained Google first page rankings but fell off, driving fresh, relevant, and targeted traffic can bring them back to life.
Lead gen ads have changed the way businesses reach out to their customers. These ads serve as a tool that can increase your sales volume by targeting your audience in ways that most likely leads to a conversion.
Studies show that over 2 billion people use Facebook every month to connect with family, friends, and also to discover new things that matter to them. However, only 5% of brands have dedicated teams to create video content even if 54% of Facebook users prefer to see videos from brands or businesses that they like.
Based on these insights, it seems to be the right timing to invest your efforts and budget to create more video content for Facebook. Today, I’m going to share with you ten tips on how to create more engaging Facebook videos, and how to increase the views, engagement, shares of your Facebook videos. Let’s dive in ⇣
10 tips to create engaging Facebook videos
Invest more in live videos
Create vertical videos
Limit the length of your video
Grab the viewers’ attention in the first 5 seconds
Caption your content
Create videos with your employees and tag them
Use different types of videos
Embed Facebook videos in your blog articles
Invest in paid advertising
Check your metrics regularly
1. Invest more in live videos
Our recent study on Facebook video revealed that only 11% of brands use live videos on Facebook. This clearly shows that the live videos feature is not yet saturated. Multiple studies have shown that live videos have a huge impact on user engagement. Facebook users spend at least three times as much time watching live videos than watching pre-recorded videos.
If you want to take your brand to another level, then it is time to go live. Live videos will help your audience to know your brand better because they are interacting with you one on one.
Live videos will help your audience to know your brand better because they are interacting with you one on one w/ @socialinsiderio https://www.socialinsider.io/blog/facebook-video-content/
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Live videos are engaging in nature. It is also easy to convince customers to take action if you communicate with them one on one. Many customers tend to trust brands that have a human touch. Currently, Facebook is the second largest video sharing site in the world. If you take advantage of this feature then you will reach out to more audience. Statistics also show that users watch videos on Facebook for a longer time than YouTube. This may come as a surprise but it is true. Users are spending more time watching live videos on Facebook than any other video site in the world. It is, therefore, the perfect feature to use to boost brand awareness.
2. Create vertical videos
The use of vertical videos on Facebook is on the rise and there is a good reason for that. Videos taken in vertical format perform better compared to those taken in other formats such as square or landscape. There was a time where people who posted vertical videos were seen as amateurs. However, things have long changed. Most people who use their smartphones to watch Facebook videos prefer to watch them in vertical format.
Research by Mobile Overview Report in December 2018 revealed that smartphones users use their phones vertically 94% of the time.
Mobile Overview Report revealed that smartphones users use their phones vertically 94% of the time w/ @socialinsiderio https://www.socialinsider.io/blog/facebook-video-content/
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Another study conducted by KPCB Research in 2016 revealed that most people in the US spend 29% of their time using vertically held devices. Since most people are using vertically held devices to watch videos, it is prudent to create vertical videos that they are used to. Viewers can also engage with your videos easily if they are held vertically.
3. Limit the length of your video up to 5 minutes
Recently, Facebook updated its algorithm for videos formats. Unlike the past where marketers had the freedom to post videos of any length, now Facebook demand that you post videos of between 2 and 5 minutes in length. Currently, Facebook considers three factors when determining the distribution of videos:
loyalty and intent
Videos that follow these new guidelines will perform better in Facebook video ranking. Therefore, if you want your videos to rank better, ensure that they are original, concise and relevant.
4. Grab the viewers’ attention within the first 5 seconds
The first impression is very important in marketing. The first 5 seconds of your video will determine if the viewer will continue watching it or will click back to watch the next video. If you want to capture the viewers’ attention, then you need to create a clear and concise introduction. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is because users have so much at their disposal and hence don’t have time to waste on a video that does not address their specific concerns. Therefore, when creating your videos, ensure that they are interesting to grab the viewers’ attention in the first 5 seconds. Here’s how Hubspot succeed at creating an engaging video content on Facebook:
create a catchy thumbnail – use a mix of people with text
wrote a short description – no more than 300 characters
Do you know that 85% of Facebook videos are watched without sound? w/ @socialinsiderio https://www.socialinsider.io/blog/facebook-video-content/
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Captions will make your videos more accessible. They also create viewing flexibility, a factor that is very important to most users. A well-crafted caption with a clear message will create a significant change in your Facebook videos. Facebook has built a video ecosystem, a feature that allows viewers to watch videos in silence. The best way to make people consume your video content is by including captions that narrates what is being shown on the screen.
6. Create videos with your employees and tag them
People like associating themselves with transparent businesses. One of the best ways to demonstrate to your target audience that you are indeed a transparent brand is by creating videos with your employees and tagging them. Tags identify people with their name and links to their Facebook page. It is a great way to show users that your company has nothing to hide. Take a look at @Intercom’s Facebook page. They’re featuring Intercom’s employee to highlight the product features and announce their webinars and podcasts.
7. Use different types of videos
Don’t be predictable with the type of videos that you post. If you become overly predictable, then users will get bored with your videos with time. Instead of posting only one type of videos, use a different mix of videos:
behind the scenes videos
So, if you go live today, post behind the scene video tomorrow to highlight your day to day operations. This will create excitement to your audience, a factor that will make them watch your videos more. Some viewers will be attracted to live videos while others will be attracted to user-generated videos. So, posting different videos will ensure that none of your audience is left behind. Every viewer will have something to watch. Let’s take a look at Honda’s Facebook page. They mix their product videos with tutorials or behind the scenes videos from events.
8. Embed Facebook videos in blog posts
Whenever you post something on your Facebook page, it is wise to embed relevant videos in your blog posts. Some users don’t like to read the content. If you embed videos to your posts, you will grab the attention of those who don’t like reading. Statistics show that users are more likely to read posts that have videos than those that don’t. So always embed videos to your post to increase user engagement.
9. Invest in paid advertising
A recent study from Databox shows that 68.7% of Facebook ads are videos.
Currently, Facebook is the top advertising channel online. Facebook ads account for 51% of total money spent on advertising in the US. This clearly shows that the majority of businesses trust Facebook ads. Paid advertising is highly effective and gives results almost immediately. Paid advertising also enables you to reach out to your ideal audience. They are highly customizable, a factor that enables you to reach out to your target audience.
If any of these metrics are not performing well, then you should make necessary changes to your videos to boost user engagement. You can access the video posts insights directly from your Facebook page. Alternatively, you can use a tool like Socialinsider to get more data for your profile compared with the ones of your top competitors.
Have you been using Facebook videos to promote your business? Do you have any additional tips on Facebook video strategy you’d like to share with us? Share them with me in the comments!