4 Reasons Why You Should Be Using Instagram Advertisements

4 Reasons Why You Should Be Using Instagram Advertisements

With engagement numbers being higher than that of Facebook and Twitter, using Instagram in your advertising plan is essential. Instagram has become a diverse community of online users, and is a great tool to create brand awareness. Because it is directly connected to Facebook, Instagram allows you to utilize the data that is collected by implementing it into the ad format of your liking. With an engagement rate of over 4%, you can expect giant returns when you put effort into constructing your ads. Instagram is also extremely mobile friendly, making it an effective and less time consuming platform to use. And if you’re already familiar with Facebook Advertising, then launching Instagram ads will seem like a breeze. Let’s take a look at why you should apply Instagram Advertising into your marketing approach!

1. Expanding Platform

Because there are people who create new accounts on Instagram literally every day, you can expect to reach a broad spectrum of customers. With over 500 million active daily users, there is an audience to reach out there, for each brand. It is important that you carefully target your specific audience in order to capitalize on each ad you launch. By making sure the ads are seen by people who are interested, you will ultimately see the greatest outcome. Because let’s face it, who wants to see something they won’t ever buy? Not too many of us, that’s for sure!

That’s where the beauty of the Facebook algorithm comes in. Let the data do the work, and use what’s collected to best launch your Instagram Ads. If you want to successfully promote your business, make sure you waste no time and start from the beginning. Instagram is a great place to unlock your full online potential by reaching a giant, yet targeted, group of consumers.

2. Instagram and Facebook 

Facebook bought Instagram back in 2013 and then began offering limited ad services shortly after. But it wasn’t until 2015 that they let all brands and businesses launch advertising of their choice. From then on there has been a spike in business for everyone who applies Instagram Ads to their approach. In order for this to work, you need to link your Facebook and Instagram accounts together. This will allow the more detailed information that Facebook has, to be used to generate a targeted audience. Whether that be based on age or location, Facebook already has what you need to narrow down your funnel.

You can also use Facebook to see what works best. If you’ve got a post that has generated lots of buzz, feel free to try it out on your Instagram page as well. You can use Facebook to increase the traffic on your page by incorporating the two together in your posts as well. Facebook and Instagram were ultimately meant to be used hand and hand, as they have similar characteristics which can be used to benefit one another seamlessly.

3. Increase Your Engagement

Instagram has generated over 6 billion dollars,and that number is expected to more than double this year! This goes to show that ads are generating income and lots of traffic. Instagram is a visually stimulating platform that allows you to target your content directly to your audience. You can do this with so many different formats on Instagram, and even allow customers to purchase directly by clicking on the image in the post. Instagram is constantly adding new features like this to keep your viewers directly engaged. There are over 5 million business profiles on the site today, and if you’re not one yet it’s not too late!

4. Great Formating 

Chances are, if you have a mobile device, you will be able to access the internet to get on Instagram. This is another reason why having an Instagram account is a no brainer. Almost every person has access to the internet, making Instagram one of the best platforms to use when advertising. Not only is it a mobile friendly app, Instagram also offers several formats to choose from when launching an ad. For example, the Carousel format on Instagram, allows you to attach up to ten pictures or videos on a single post. This not only lets you convey your message clearly; it also declutters your page and increases aesthetic. You can also create clickable items within your posts so that customers can buy them directly. Instagram is very user friendly and therefore a highly engaging platform to use when advertising.

All in all, the benefits of using Instagram advertising are worth investing in. Because there are so many active users, you can easily create brand awareness amongst a targeted audience. Reaching a targeted following is crucial when starting both Instagram and Facebook advertising. You’ll find that Facebook makes life a lot easier by already having formats in place to launch your Instagram Ads. Instagram advertising is extremely successful and allows you to directly connect with an audience on a meaningful level.

How to Become a Fashion Influencer

How to Become a Fashion Influencer

Have you ever heard of the term “influencer?” Sure, you had. It is one of the fastest-growing jobs of the new generations. A lot of people out there give themselves that title, but what exactly is an influencer and how to become one? We will give you a couple of pointers so you can set your fashion sails up against the wind in no time!

What is an Influencer

Well, duh! The name says it all! It is a person whose actions and choices influence a bunch of other people. And they do so by building a large group of followers on their social media. There are, of course, some tips and tricks to do that. So, make sure to take a look at how to build a strong network and you will get a good jump start.

Fashion Influencer

Okay, so here’s the thing: We know nothing about fashion. Honestly. And We didn’t know this was a thing to begin with. But boy, oh boy, were we wrong! There are hundreds of people online and on social media that make a living out of taking pictures for their followers and showing off their newest OOTD (that’s Outfit Of The Day if you are in the dark as we were).

If they have a broad base of fans, clothing stores and companies will give them free clothes in exchange for advertisement. Crazy, right?! But it does sound like a dream job. Starting off, many fashion Influencers have to find an affordable brand or online market to purchase from. Constantly changing clothing items and following trends is tricky.

Brands like AmericanDreams.dk have even started marketing their own clothing lines on social media, and employing their own influences to help them. This has become one of the biggest ways to get your brand noticed in the digital age. Influencers are fast becoming a lucrative career option.

Celebrities as Influencers

If you see a girl from your school wearing a dress in a picture, that is not such a WoW thing, and you are most likely to forget it straight away. But if you spot a photo of your favorite singer in the newspaper, wearing that same dress? Now that is an entirely different thing, right?!

We know that all of us are affected by the stars. And we’re not talking about stars in the sky. We are talking about live, in-the-flesh celebrities that we follow and look up to. So it’s no surprise that the list of best – dressed women and best – dressed men will sometimes be our guide.

Conclusion

We may not want to admit it, but influencers and fashionistas have made a big impact on the world in the past decade. So if you think you got what it takes, go for it! Dive in! And if not, join us and we can keep stalking them thru our Instagram feed and stories. Either way, you’ll have a good time doing it, and hey? Who knows, maybe pick up inspiration for your next high school reunion and be the best dressed one.

Steps to Get Instagram Influencer Marketing Right

Steps to Get Instagram Influencer Marketing Right

Influencer marketing can be a great way to get your product to a new audience in the digital age. It can be more budget-friendly than traditional advertising, and it is very effective because people view influencers as friends who can be trusted to suggest the right products.

If all of these benefits sound great to you, you probably want to rush out and find Instagram influencers right now. However, businesses new to influencer marketing can make mistakes that harm them instead of helping. If you want to get things right, you need to take the time to research and plan carefully. Follow these steps to build your influencer marketing strategy.

Step 1: Create Clear Goals

The first thing you need to do is think about what you hope to achieve from your marketing. Is your main goal getting more people to visit your stores or do you just want to raise general brand awareness on social media? Some people want to gain more followers for their business, increase profits, or expand their market to a new area. Think about this carefully so that you can develop the right approach.

Step 2: Find Influencers to Work With

Step 2 is essentially the most important part of this whole guide. No social media campaign can run smoothly if you are trying to use influencers that are a poor fit for your brand. Of course it is helpful to find Instagram influencers with a high follower count and a strong presence in your desired industry, but there are more metrics to consider. Check to see how engaged the influencer’s audience is, and consider the influencer’s type of follower to make sure they can market to your desired audience. Some companies find it better to work with smaller influencers that have a very devoted following in a specific niche while others do best with bigger celebrities that reach a more general audience. You may also want to research the influencer to ensure they do not have any past controversies.

Step 3: Consider How to Reach Your Audience

It is important to remember that “influencer marketing” is actually a broad subject. When you decide to increase your social media presence, think about how you actually plan to do that. Do you want influencers to show themselves using your product in passing or do you want them to do an in depth review? Things like having an influencer run a contest where their followers win your products or getting an influencer to collaborate with you and create branded products can generate a lot of interest.

Step 4: Get the Influencers Onboard

If you followed step 2 correctly, then you should have a substantial list of influencers you would like to work with. However, finding Instagram influencers is only half the battle. You also have to get them to work with you. Many influencers are very selective, so you need to craft a pitch that appeals to them. In general, it is helpful to make a pitch that acknowledges the influencer’s worth to your company and shows how your company aligns with their own personal brand.

Step 5: Stay on Brand

Most influencers want a lot of freedom in how they will promote your product, but this does not mean you should just give them money or perks, walk away, and hope for the best. Instead, you may want to craft a general marketing guide to give to influencers. Let them know about key parts of your product or service they should highlight, and give them lists of topics, words, or other brands you do not want mentioned in the post. You may even want to craft a mood board that captures the general style of post you appreciate. Give the influencer plenty of freedom to discuss your product in a way that works for them, but provide gentle guidelines to ensure all influencer marketing remains on brand for you.

This might sound like a lot of work, but it can actually be very simple when you have a good marketing team. Taking the time to properly plan your marketing strategy can ensure that you build an online social media presence that benefits your business.

Why Location Tagging On Instagram Matters (And How Can Businesses Benefit From It)

In 2019 there are currently over 1 billion people on Instagram and over 500 million daily users. And eight out of ten users are following businesses on the platform.

We all love Instagram, and this social media platform has come a long way since its beginning in 2010.

What does this mean for all of these business accounts?🤔

Mainly, this is great news for every business on Instagram who tries to increases its engagement rate and ultimately its revenue. But while internet fame might be enticing, being actually able to attract local customers is the main challenge.

This is where location tagging can help.

Add a location tag for better Instagram performance.
Add a location tag for better Instagram performance.

Adding a location to an Instagram photo or video can be useful for letting your followers know where you are, without stating it in the caption.

It also helps your engagement rate on Instagram and it will give you more exposure and attract customers with minimal effort.

We are going to explore everything you need to know about location tagging. I’ll also show you how to create one and how to use it to engage with your target audience.

Let’s dive in⇣


Why location tagging on Instagram matters and how can your business benefit from it

  1. What is a location tag and why it is important for your Instagram marketing strategy
  2. Learn to add a new location tag to your next Instagram post
  3. Create – step by step – a custom geotag who’ll help you grow your business
  • Step 1 – Facebook Check-In
  • Step 2 – Enable location services
  • Step 3 – Name your location
  • Step 4 – Add your location
  • Step 5 – Choose a category
  • Step 6 – Pick a physical location
  • Step 7 – Claim your location
  1. Integrate location tagging in your Instagram stories
  2. The benefits of using a location tag for businesses
  • It puts your business on the map
  • You have more chances to be found by Instagramers
  • You can better engage with other Instagram users
  1. Final Thoughts

1. What is a location tag and why it is important for your Instagram marketing strategy

 

In order to find products or services close-by, many people search for local businesses on Instagram.

Luckily, the platform offers just the right feature for your businesses – location tagging.

So if you want to be found, you have to make sure your location is correctly tagged. Your instagram metrics will thank you.

Let’s say you have a coffee shop and you serve a wide variety of coffee, so you want to be found from people around the world who are visiting your city for the perfect coffee tasting experience.

When you post pictures of your serving, not only are you inviting them to recreate the experience, but you also want to invite them to taste everything for themselves at your shop.

You want to make your business to be easily found. This is the stage when the location tag does the magic.

Therefore, an Instagram tag is a specific location based on latitude and longitude of where your brand decides to store all your Instagram content.

Locations are displayed at the top of every post once they’re published, right underneath the username or the brand.

Your post with a location tag
Your post with a location tag

2. Learn to add a new location tag to your next Instagram post

 

After editing, filtering and cropping your image or video, comes the page where you can add your caption, tag people or decide if you want to also share the content to other platforms.

How to add the location tag.
How to add the location tag.

Instagram automatically displays “Location” options near where you were while taking the picture! If you can’t find the right location between the suggestions, you can tap “>” to search for more.

Location options.
Location options.

Just choose your location and post as usual. And there you go, you have just added a location to your Instagram post!

3. Create, step by step, a custom geotag who’ll help you grow your business

 

If you don’t have a custom location for your business, it’s relatively simple to create and add it. Make sure you follow these steps and get started right away.

Step 1 – Facebook Check-In

 

Because Instagram and Facebook are connected, you have to create the location via Facebook.

Go to your Facebook homepage, then to the “Check In” button located underneath the status bar. Click on it and you should see a list of popular locations near you.

Facebook Check-In
Facebook Check-In

Step 2 – Enable location services

 

Make sure you have your location services turned on in order to create a custom location. You can do this by going into your Settings > Privacy > Location Services and allowing your Facebook app to know your location.

Step 3 – Name your location

 

Once your GPS is turned on, type your custom location name which in most cases will be the name of your business.

Make sure there isn’t involved any typo because this is what your future customers will see.

Step 4 – Add your location

 

Ignore all the other locations that appear on the screen while you’re typing. After you finished typing, find the “Add Location” option, located towards the bottom of the Check-In screen.

Add your own location.
Add your own location.

Tip❗

If the name is already taken, try to be creative and to come up with another one, but use the right keywords for your audience.

Step 5 – Choose a category

 

After clicking on the “Add” button, you’ll be taken to pick a category for your location.

It’s important to choose an accurate category so people can find your business when searching in your niche.

For example, for a coffee shop, you might want to choose the Restaurant category.

Choose a category
Choose a category

Step 6 – Pick a physical location

 

After choosing a category, the next step is to determine your exact location. This process works best if you are physically at the location of your business.

Choose a city.
Choose a city.

Step 7 – Claim your location

 

After creating your location, find it on Facebook by typing it into the search bar at the top of the Facebook homepage.

When you find it, you should be brought to a page where you can click, “claim this location.”

Claim your location
Claim your location

Now when you want to post a photo or a video on Instagram, your new location should now be available to tag and share.

Tip❗

Be in the Exact Location or really close. Custom locations tend to work better when you’re creating one in the exact spot of your business. If entering in an address from elsewhere didn’t work, try creating the location while you are physically there.

4. Use location tagging in Instagram stories

 

It’s better to give people all the info they need in one place.

Make your Instagram stories even more relevant and useful for your business by adding your own location. w/ @socialinsiderio/ https://www.socialinsider.io/blog/instagram-location-tag/

Click To Tweet

There is a higher chance that people to visit your place if they see your location in the caption versus having to look up that information on their own.

Because you have already set up your location for Instagram, you can also use it by applying locations stickers. Make sure you follow these steps:

  • Create a story by tapping the camera icon or swiping right from anywhere in the feed
  • Take a photo, record a video or upload something you already recorded
  • Tap on sticker icon which looks like a square smiley face, at the top right of the screen and the choose the location sticker option
  • Type the name of the location you want to use and select a corresponding name from the list that appears
  • Rotate, resize, move or change its color and place it in.
Use a Location Sticker
Use a Location Sticker

If you want to see just how useful it may turnout to be, keep a record of the total visits of your business before and after using the location tag by accessing your Instagram historical data.

5. The benefits of using a location tag for businesses

 

Is it really worth it to create a tagging location? The answer is definitely yes.

Posts with a tagged location result in 79% higher engagement than posts without a tagged location. People who click on it can view all the other posts that have been uploaded on that location.

More exposure means more customers and more customers leads to more profit.

It puts your business on the map – literally

 

Above all else, a custom location creates exposure for your business, literally putting it on the map for social media users.

Locations work in a similar way to hashtags. When a user searches a particular word or phrase, any hashtags containing that word or phrase pop-up.

It’s the same process with locations. If someone searches for a coffee shop nearby, he/she’s more likely to find your business.

Your business will appear in the search options.
Your business will appear in the search options.

You have more chances to be found by instagrammers

 

Moreover, Instagram and other social media platforms such as Facebook have algorithms that show photos or videos in people’s feed based on their prior searches and the likelihood of liking that content.

If your caffeine-loving Instagrams users are searching for coffee shops or coffee-related products, they are going to be shown more posts about this. The likelihood of your business appearing in their feed increases when you have a custom location turned on.

You can better engage with other Instagram users

 

Geotagged posts allow your business to collect user-generated content (UCG). All of these posts which are created by your audience, (If they have public accounts), will be received in the geotag search and you can share them with your followers.

This means you notice your existing clients and appreciate them as well, and also it shows your audience another perspective of your company.

6. Final thoughts

 

Instagram location tagging feature provides your brand or business the opportunity to gain more exposure and to attract local customers. If you haven’t considered it yet, you should really give it a try.

In order to do this, guide yourself after Instagram analytics  to make the best decisions!

We’d love to hear how your location tagging influenced your Instagram engagement rate!